Projeto Frito - Tons Pastel

The Relationship Between Belo Horizonte’s Hypercenter and Pastry Shops
In collaboration with Estúdio Lampejo

PROCESS
TONS PASTEL

The first edition of the FRITO Project offered participants a hands-on experience in every stage of poster creation. The journey began with a pastel-tasting circuit through Belo Horizonte’s city center, where participants explored the vibrant aesthetic universe of local pastry shops.

Inspired by this experience, each participant was challenged to create a poster that graphically translated their impressions. The resulting posters were displayed as part of a collective exhibition in a pastry shop, celebrating the unique relationship between the hypercenter and its pastry culture.