Eleve

Eleve Alimentos is the largest vegetable retailer in the state of Minas Gerais, specializing in processed and sanitized vegetables. As the Marketing and Innovation Manager, I led the complete rebranding of the company, overseeing the renewal of its image and the replacement of over 60 SKUs, modernizing packaging and enhancing product appeal.

My responsibilities included:

• Brand Strategy: Redefining the company’s identity to align with market trends and customer expectations, strengthening its presence in retail channels.
• Packaging Development: Managing the design and production of a new packaging line, focusing on functionality, aesthetics, and sustainable materials to reduce costs and environmental impact.
• Product Innovation: Introducing new products to expand the portfolio, driven by consumer insights and market analysis.
• Sustainability Initiatives: Implementing eco-friendly solutions in packaging and production processes, positioning the brand as a forward-thinking leader in the segment.
• Campaign Management: Designing and executing internal and external communication strategies, including in-store activations and digital campaigns, to enhance visibility and engagement.
• Stakeholder Collaboration: Building strong relationships with retailers and partners, ensuring seamless integration of new products and marketing strategies into the supply chain.